I get it. You might it’s best to have some content than none at all. I agree with that. But is it possible that those cell phone quality videos are hurting your brand more than they’re helping it?
That’s the question. If you’re a doctor, dentist or lawyer that went through several years of studying to get to where you are, your content needs to represent that. If you’re a small, family owned business with growth potential, how do you want future customers to perceive your brand? How do you want future employees to see your brand? If you’re trying to sell a high-end course or product are you relying on cell phone quality video to sell your product?
Don’t believe them when they say you’ll be fine with the video you recorded with your cell phone. Or that posting those cell phone videos is better than nothing. Poorly shot videos will get less views and engagement. People want to hear what’s being said without background noise. Along with that, they need to be able to see a well lit subject. And most of all, a grainy video is not going to sell units.
Of course, cell phones have their benefits:
And there are the negatives:
There is no easy way to say this, but if you want quality videos representing your brand you’re going to have invest money. Not into an app, a video editing program or lighting. You’re going to want to bring in the professionals.
A local video production company, such as Prime Time Media, could help you produce better quality videos. And not only better quality. You might also get more videos from a professional video production company. Prime Time Media ahs adapted to the changing landscape of videography and build a business that provided consistent video content to small businesses and solo entrepreneurs.