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How to Use Instagram Reels to Grow Your Business in 2022


You probably saw a post in a Facebook group, you heard it during a workshop or perhaps your mentor mentioned it to you when the question came up, “how do I get more clients?” They probably all said you need to post to social media everyday. But they never said what to post. Reels? What type of reels? Here is how to use Instagram Reels to grow your business in 2022.

Those dance videos and voiceovers are cute and funny, but are they going to move the needle? Are they going to help grow your email list or  book more calls with prospects? Probably not. It’s going to take a strategy.

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Using Instagram Reels to Grow Your Business Can Be Tricky

Quick disclaimer: I still wouldn’t put all of my eggs in one basket. Instagram reels can be tricky. For example, you never how you post is going to perform. You can get huge engagement on one post and get none on the very next. To make sure more of your followers have a chance to see it, always make sure your reels are in your primary feed.

Another thing that makes IG Reels tricky is that, at the time of me writing this article, you can’t boost IG Reels. That means if you have a post that you feel strongly about, and feel it would get good results if boosted, you won’t be able to do it. And that kinda sucks. 

What would you do with 20 Instagram Reels?

Most people don’t know what they would do with this much content. But hopefully after either listening the the More than a Cameraman Podcast or watching the video above you’ll have a better idea.

You can always book a call with us here at Prime Time Media to discuss your needs.