Have a Plan for Your Video Podcast
It all starts with a plan. You’re not going to call random people to come talk about random topics, are you? No. You want your video podcast to be an effective marketing tool for you. That requires a plan. You can download the PT Media Podcast Planner to start planning for your podcast. Some things you’ll need to know:
- Why are you doing this podcast?
- What topics are important for your audience?
- Why should people care about my products or services
- Who would make great guests.
Another good thing to plan for is how long you plan to invest in a video podcast. Is it going to be an ongoing thing, or a limited series. Your marketing strategy may only call for shooting just a few episodes. That may be all you need to send your business in a different direction.