The Role of a Video Podcast Producer
There may literally thousands of other podcasts out there battling for the same, or similar, audience as you. How will yours be different? How specific will it be? Do you have a niche?
These guests must offer value to your audience. They can’t just be anyone with a great following.
If you’re using your video podcast as a marketing tool for your coaching or consulting business, it might be a good idea to have other consultant or coaches as guests. These guests can have the same or a similar niche as you. Past clients also make great guests. That is, if they’re willing to be in a video with you.
The great thing about video is most people won’t turn down the opportunity to be a part of a well produced video podcast.
Since we are talking about a video podcast, one of the obvious roles of your podcast producer is to ensure great quality in your production. Introducing a video component means a greater investment is being made and this shouldn’t be left up to a make shift-production team. One of the things we pride ourselves on is providing great video production. So for us, filming and producing podcasts is right up our alley.
The producer’s job is to make sure the right team is hired to bring a professional and polished look and sound. The better the production is on the front end, the faster the turnaround. Also, more options become available with marketing the podcast.
The top 3 ways of growing your podcast are:
Another role your podcast producer may have is creating and distributing the marketing. Again, something we do at PT Media.
In most cases, the business owner won’t have time to distribute all of the content that can be curated from just one episode of a video podcast. Some of that content might include:
If you’re running a coaching or consulting business, having to deal with all of this content could mean none of it gets dealt with.
At the very least, you are your sponsor. And for a while, you will be your only sponsor. But having outside sponsorship will really help you maximize on your investment. We’re talking a whole new stream of revenue. Getting this revenue, however, will require some effort. This can easily be one of the roles of your podcast producer. And since you have the video component, you have increased potential for growth through sponsorships.
Determining the role of your video podcast producer is ultimately going to come down to you. Factors will include: