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video is the secret to marketing your firm in 2023

Ranking #1 on Google is no longer the best way to market and grow your firm. Video is the secret to marketing your firm. You combine that with the power of podcasting and you have a powerful, authority building tool that is sure to reach your target audience.

In recent weeks I’ve been doing a lot of prospecting and cold calling. My target? Wealth management and law firms here in Charlotte.

How do I know who to target?

I start with a Google search. I then go to their websites. But I’m not interested in the look of their website. I’m looking for video. Do they have any video and where is it? If they have video, great! That makes it easy to find their YouTube channel if they have one.

I check a box if I don’t see a video on their website.

I then go to look them up on YouTube. Most of these firms don’t have a YouTube channel. If they do have a YouTube channel, it hasn’t been touched in more than 5 years.

Check another box.

Next, social media. I check that to see how often they post and what the posts look like. I also check their links to see if they have a podcast already.

If they don’t have any video, no podcast and their social media needs attention, they are a great prospect for what I offer: video podcasts. At the very least, just video.


Why Video Podcasts are Great for Firms

The goal for any firm is to reach a target audience and present itself as the authority. Whether it’s a law firm, wealth management firm or branding firm.  A video podcast has many advantages. Here are a few:

1. Enhanced Engagement: Video content has a unique ability to capture attention and engage viewers. By hosting a video podcast, you can deliver your message in a dynamic and visually appealing format. This engages your audience on multiple levels, increasing their involvement and making your content more memorable.

2. Personal Connection: Video podcasts allow you to establish a personal connection with your audience. Through the combination of audio and visual elements, viewers can see your facial expressions, body language, and hear your tone of voice. This humanizes your firm, building trust and fostering a sense of familiarity among your audience.

3. Demonstrating Expertise: A video podcast provides an opportunity to showcase your expertise and knowledge in your field. By discussing relevant topics, sharing insights, and providing valuable advice, you position yourself and your firm as industry authorities. This can attract potential clients who are seeking knowledgeable professionals to address their needs.

4. Building Brand Identity: A video podcast helps in shaping and reinforcing your firm’s brand identity. You can incorporate your firm’s branding elements, such as logos, colors, and visual styles, into the podcast. Consistently delivering your content with your unique brand identity strengthens your firm’s image and creates recognition among your audience.

5. Wide Reach and Discoverability: Video podcasts can be distributed across various platforms, expanding your reach and making it easier for potential clients to discover your firm. You can publish your episodes on your website, YouTube, social media channels, and podcast directories. This multi-channel approach increases the likelihood of your content being found by a broader audience.

6. Repurposing Opportunities: Video podcast episodes can be repurposed into various forms of content, extending their lifespan and reach. For example, you can extract audio for a traditional podcast, transcribe the content for blog posts, create short video clips for social media, or compile highlights for promotional reels. Repurposing allows you to maximize the value of your podcast content and cater to different audience preferences.

7. Audience Interaction: A video podcast can facilitate audience interaction and feedback. Encourage viewers to leave comments, ask questions, or participate in discussions related to your episodes. This engagement helps to build a community around your firm, fosters loyalty, and can provide insights into the needs and interests of your target audience.

video podcast production

Our video podcast service for firms is hands-off

At PT Media, we offer a hands-off, all-in-one solution for our clients. It’s hands-off because after we’ve helped them plan it out, from show structure, to segments, to intros and outros, all they have to do is show up to film it. We bring all of the equipment to their office to produce it for them. After that, we edit the audio and video and get it posted. The audio becomes available on Apple Podcasts, Spotify and even YouTube Podcasts. The full-length video is also uploaded to YouTube. 

Our video podcast production service is an all-in one marketing solution for firms because we produce content that allows them to be on any platform. They can be discovered not just on a Google search. They can be found on YouTube with an optimized video. They can be found on the podcast channels with a well produced podcast with show notes. And don’t forget social media. We help our clients curate their content for social media clips. So now they have those nicely produced vertical videos, with captions, that capture the attention of their current and new followers.

Let’s get started with your video podcast today.

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