Video Marketing Do’s and Don’ts
Before we get into the video marketing do’s and don’ts, let’s first begin with what video marketing actually is. The PT Media definition of video marketing is taking a “video first” approach to marketing your business. This means when looking for ways to attract new customers and clients you first think of ways to put it into video form. Rolling out a new product? Explain how it works with video. Adding a new service? Explain it’s benefits to your potential customers with video.
SEO and ranking on Google are still very effective ways to attract new customers, but video will help you make a genuine connection with them. It sometimes helps for potential customers to be able to see the people and personalities behind the brand.
There a few traps you can fall into when you venture into video marketing. Here are a few don’ts:
Here is what we encourage all of our clients to do.
You can start with us here at Prime Time Media. We are ready to discuss your video marketing needs.